Newport Beach is claiming record-high visitation numbers, with 7.3 million people passing through town last year.

The previous record was 7 million, according to the most recent Visitor Impact Study released this past week by Newport Beach & Co., the city’s tourism marketing agency.

In other findings from the study, which covered activity from June 2016 through July this year:

Direct visitor spending totaled an estimated $1.2 billion, or $3.2 million a day.

Visitors generated $43 million in local taxes.

Most visitors were day-trippers; only 9.6% stayed in hotels.

However, hotel guests spent the most — $529 million of the $1.2 billion. Of the $529 million, $299 million was for hotel lodging.

About 80% of visitors planned a trip to the beach. About 5% planned to go whale watching.

About 58% stopped by the Newport Pier, 29% at the Balboa Pier and 18% at Fashion Island.

Of those who flew in, more landed at Los Angeles International Airport (47.3%) than John Wayne Airport (42.5%).

International visitors accounted for 6.5% of guests. The top home countries were Canada, Mexico and France.

The vast majority (84%) of domestic visitors were from California. Next was Arizona (2.6%).

About 36% of visitors were ages 21-34. The average visitor was 37.

“Tourism plays a vital role in our community,” Mayor Kevin Muldoon told the crowd at Thursday’s Newport Beach & Co. Marketing Outlook Dinner. “It supports 16,000 jobs and generates $43 million in taxes paid by visitors. … In fact, it’s the third-largest revenue source for the city of Newport.”

Without tourist spending, according to Newport Beach & Co. and its analysts, every Newport Beach household would have to pay an additional $1,139 in taxes per year and spend $43,922 more locally to make up the difference.


We take pride in offering late model luxury yachts. We feature Ferretti, Sunseeker, Prestige, Riviera and Boston Whaler brands.


2901 West Coast Highway, Suite 246,
Newport Beach, CA 92663


1 (949) 287-5454

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Newport Coast Marine

2901 West Coast Hwy, Newport Beach, CA 92663


2901 West Coast Highway, Suite 246, Newport Beach, CA 92663
Newport Coast Marine Yacht Charters
Phone: (949) 287-5454
2901 West Coast Highway, Suite 246, Newport Beach, CA 92663

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